PFTV-008 – CC Chapman and Ann Handley (Content Rules), Part II

Video

Fabio, who was acting as videographer for Part I of this interview, got interested and decided to jump in with a few questions of his own, so I took over the videographing…OK, so maybe it wasn’t just Fabio who had too much coffee 🙂

Fabio Gratton talks to CC Chapman (@CC_Chapman) and Ann Handley (@MarketingProfs) on their “new” book, Content Rules @ SXSW 2011.

If the video doesn’t work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-contentrules2

Topics:

  • So what about content curation/aggregation as a form of “Content Marketing” strategy?
  • What are your thoughts on “paying for posts”?
  • How important is it to be original with your content marketing? What can one contribute to an ongoing conversation/topic that isn’t already being talked about, but is going to be truly meaningful to that audience?
  • If you were doing a sequel to “Content Rules”, where would you go?
  • Introducing…. Cod Cheeks Chapman 🙂
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PFTV-001 – Aza Raskin (Massive Health) at SXSW 2011

Video

Marc Monseau interviews Aza Raskin, co-founder of Massive Health (and former creative lead at Mozilla Firefox), @ SXSW 2011.

If the video doesn’t work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-araskin

Topics:

  • What is Massive Health about?
  • What can we expect to see come out of Massive Health?
  • How can we improve (public) health in this country?
  • How did his time at Firefox influence what he’s doing now?
  • What is different about now, that helps us drive patient empowerment?