PFTV-008 – CC Chapman and Ann Handley (Content Rules), Part II


Fabio, who was acting as videographer for Part I of this interview, got interested and decided to jump in with a few questions of his own, so I took over the videographing…OK, so maybe it wasn’t just Fabio who had too much coffee 🙂

Fabio Gratton talks to CC Chapman (@CC_Chapman) and Ann Handley (@MarketingProfs) on their “new” book, Content Rules @ SXSW 2011.

If the video doesn’t work, please use the following link:


  • So what about content curation/aggregation as a form of “Content Marketing” strategy?
  • What are your thoughts on “paying for posts”?
  • How important is it to be original with your content marketing? What can one contribute to an ongoing conversation/topic that isn’t already being talked about, but is going to be truly meaningful to that audience?
  • If you were doing a sequel to “Content Rules”, where would you go?
  • Introducing…. Cod Cheeks Chapman 🙂