PFTV-014 – Steve Rubel Talks About Content Marketing

Video

Shwen Gwee talks to his friend (and then colleague), Steve Rubel, about his (then new) role as Chief Content Strategist at Edelman and the rise of content marketing.

If the video doesn’t work, please use the following link: http://vimeo.com/pharmfresh/pftv-2013-steverubel

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PFTV-008 – CC Chapman and Ann Handley (Content Rules), Part II

Video

Fabio, who was acting as videographer for Part I of this interview, got interested and decided to jump in with a few questions of his own, so I took over the videographing…OK, so maybe it wasn’t just Fabio who had too much coffee 🙂

Fabio Gratton talks to CC Chapman (@CC_Chapman) and Ann Handley (@MarketingProfs) on their “new” book, Content Rules @ SXSW 2011.

If the video doesn’t work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-contentrules2

Topics:

  • So what about content curation/aggregation as a form of “Content Marketing” strategy?
  • What are your thoughts on “paying for posts”?
  • How important is it to be original with your content marketing? What can one contribute to an ongoing conversation/topic that isn’t already being talked about, but is going to be truly meaningful to that audience?
  • If you were doing a sequel to “Content Rules”, where would you go?
  • Introducing…. Cod Cheeks Chapman 🙂

PFTV-007 – CC Chapman and Ann Handley (Content Rules), Part I

Video

One of our most fun interviews yet… And sorry about the train and wind noise, as well as the shakey camera — I blame Fabio for having too much coffee before filming :).

Shwen Gwee talks to CC Chapman (@CC_Chapman) and Ann Handley (@MarketingProfs) on their “new” book, Content Rules @ SXSW 2011.

If the video doesn’t work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-contentrules

Topics:

  • What’s the book (Content Rules) about and what is the definition of “Content Marketing”?
  • What advice do you have for more restrictive companies (e.g. regulated industries)?
  • How is the US Army empowering their people to embrace “Content Marketing”?
  • Where can companies start with “Content Marketing”?