PFTV-007 – CC Chapman and Ann Handley (Content Rules), Part I

Video

One of our most fun interviews yet… And sorry about the train and wind noise, as well as the shakey camera — I blame Fabio for having too much coffee before filming :).

Shwen Gwee talks to CC Chapman (@CC_Chapman) and Ann Handley (@MarketingProfs) on their “new” book, Content Rules @ SXSW 2011.

If the video doesn’t work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-contentrules

Topics:

  • What’s the book (Content Rules) about and what is the definition of “Content Marketing”?
  • What advice do you have for more restrictive companies (e.g. regulated industries)?
  • How is the US Army empowering their people to embrace “Content Marketing”?
  • Where can companies start with “Content Marketing”?
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