One of our most fun interviews yet… And sorry about the train and wind noise, as well as the shakey camera — I blame Fabio for having too much coffee before filming :).
If the video doesn’t work, please use the following link: http://vimeo.com/pharmfresh/2011-pftv-sxsw-contentrules
- What’s the book (Content Rules) about and what is the definition of “Content Marketing”?
- What advice do you have for more restrictive companies (e.g. regulated industries)?
- How is the US Army empowering their people to embrace “Content Marketing”?
- Where can companies start with “Content Marketing”?