Shwen Gwee talks to Jessica Murray (Director of Membership at Word of Mouth Marketing Association) at the WOMMA Social Hangover event @ SXSW 2014.
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The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.
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